With a mission to enhance vibrant living through creative technology, Bloomage Biotechnology Corporation Limited is a leading player in the research, development, production, and sales of hyaluronic acid. WHATER is their latest innovation, offering a unique way to supplement hyaluronic acid while enjoying a refreshing drink.
What sets WHATER apart is its minimalist formula and sleek design. The bottle features a capsule-shaped outer cover with a frosted texture, providing a comfortable grip and a touch of elegance. The blue water drop label design not only serves as a visual representation of its water retention capabilities but also reflects its focus on youth maintenance.
Containing hyaluronic acid manufactured by Bloomage Biotech, WHATER is a healthy and hydrating drink for daily consumption. Hyaluronic acid, naturally found in the body, is a powerful moisturizer that can hold up to 1,000 times its weight in water. By incorporating this essential ingredient into a convenient drink, WHATER activates radiant glows from the inside out.
The production process of WHATER involves injection molding and blowing techniques for the bottle and cap, while the label is created through screen printing and back printing processes. The bottle is made of PET, ensuring durability and safety, while the inner cover and outer capsule-shaped cover are made of PP.
Designed with portability in mind, WHATER stands at a height of 168mm, making it easy to carry in satchels or underarm bags. Its ergonomic size and surface design provide a comfortable grip, ensuring a hassle-free hydration experience wherever you go.
The WHATER project was launched in Beijing in March 2021 and completed in August of the same year. It made its debut at the China Cosmetic Summit in Shanghai in September 2021, garnering attention and acclaim for its innovative design and health benefits.
Extensive research and development went into creating WHATER, the first domestic hyaluronic acid drinkable water in China. The product formula is simple, containing only purified water and hyaluronic acid, with no additives or preservatives. The design team selected recyclable PP as the bottle material, capable of withstanding temperatures up to 140°C. Innovative germ-free canning techniques ensure clean and safe water intake for users.
The design process presented unique challenges for the team. Traditional mineral water bottle designs were already well-established, making it difficult to innovate further. To overcome this, the team drew inspiration from capsule and lipstick shapes, resulting in an exquisite, convenient, and safe product.
WHATER's exceptional design has been recognized with the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious award honors designs that demonstrate outstanding creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.
With WHATER, Bloomage Biotechnology Corporation Limited has revolutionized the way we hydrate. This minimalist hyaluronic acid drinkable water combines functionality, convenience, and style, providing a refreshing and healthy hydration experience for individuals seeking radiant and moisturized skin from within.
Project Designers: WHATER of BLOOMAGE BIOTECH
Image Credits: WHATER of BLOOMAGE BIOTECH
Project Team Members: Managing Director: Lu Gao
Copartner: Lei Wang
Majordomo: Ludan Fan
Manger: Gang Wang
Senior designer: Jianping Sheng
Project Name: WHATER
Project Client: WHATER of BLOOMAGE BIOTECH